When it comes to attracting qualified leads for a position, small business owners often struggle to gain the attention of skilled candidates. However, with the rise of networking websites and technology, such as LinkedIn, this process does not have to be as time-consuming or difficult.

For those who are unfamiliar, LinkedIn is a social media platform specifically designed to help professionals make strategic connections to expand their networks. Users employ LinkedIn to show off their work experience and any recent professional opportunities they took part in and stay informed on what their network has been doing. Additionally, businesses can place job postings on the platform that professionals can apply for directly from the social media platform.

Here are five reasons why small business owners may want to consider using LinkedIn when searching for job candidates: